Showing posts with label surviving the modular hype. Show all posts
Showing posts with label surviving the modular hype. Show all posts

2.6.17

Surviving the Modular Hype #4 ~ Autothenticity

DIY stands for Do It Yourself. In electronic music, this can be making your own instruments, making your own bleeps and noises or crafting your own unique overall sound. Just like modular synthesis, DIY smells of authenticity, which is something we all like. Unfortunately, in the near future, electronic music will not be about authenticity or DIY anymore. Right now, fully automated AI-music is on the rise.

21.8.15

Surviving the Modular Hype #3 ~ Infinity


Retro synth ads are a goldmine for students of the history of gearlust. Carefully worded vintage ads praise the quality, playability, versatility, desirability and sexuality of music gear. Some ads even sell dreams of total control, like this Casio CZ-3000 brochure, which also has a weird take on the famous infinite possibilities cliché.  

17.7.15

Surviving the modular hype #2 ~ Design trends

Eurorack modular systems are hot. The amount of modules available on the market has grown exponentially in recent years. In part 2 of Surviving the modular hype we look at some of the design trends that have shaped the Eurorack boom.

29.4.15

Surviving the Modular Hype #1 ~ Pass the test

The current Eurorack Modular hype is going to do a lot of damage. Mindless synthgear-consumers don't know what they're buying, or why they are buying it. As a result, the small companies that produce wonderful modules spend too much time answering stupid questions.